At HQ SEO our core strategy to rank websites involves using a audit, plan, execute framework. The audit stage includes keyword research, content auditing, technical SEO audits and competition analysis. Competition analysis is one of the most important elements, it enables us to see how other websites have ranked and simply replicate this same strategy but in a better way.
The competition analysis process allow us to build a clear picture of what Google is looking to rank in this specific niche. Google is now moving very quickly towards showing results based on intent of the keyword than the specific search terms. This is why competition analysis is so important as we must evaluate the type of content/page/product/listing that Google wants to see in the search results and replicate this but improving on each individual element.
Keyword intent is essential to any optimisation campaign, purely because if Google determines a search term to be relevant to a content piece or perhaps a video or a product page itself, trying to rank another webpage (say a normal static page) even if this page is perfectly optimised will result in no organic visibility.
Additionally, in the competition analysis report will be the overall quality of each of the top-ranking competitors. This will be based on the number of high quality backlinks pointing to their site. This audit shows us how many high quality, relevant links it would take to out-rank the competitors. This is an essential metric as link building is the most resource intensive element of a search engine optimisation campaign and something that if done by an amateur can hinder results drastically or even result in a penalty.
The information and data discovered from the competition analysis stage helps us to build out the overall website architecture, content and link building campaigns. By reverse engineer what competitors have done well and poorly we can optimise each individual element to a higher level and as a result will achieve higher rankings. All our SEO campaigns are highly systematic from auditing and analysis through to implementation.
If you have any questions about our competition analysis services please feel free to get in touch.