Onpage optimisation is every change made to the code and content of website. Our onpage optimisation strategies are built based on the information from the technical audit, quality audit, keyword research and competition analysis.
To begin we build a full site architecture based on the perfect onpage optimisation checklist we have developed in-house. This structure is the optimal structure from a search engine optimisation, conversions and user experience point of view. Having the correct site structure is the first stage to successful on-page.
From here we run through a checklist of 11 key areas of optimisation for each specific webpage, these include; titles, H1s, URLs, internal linking, content, image optimisation, H2-6 tags, semantic keyword insertions and other key optimisation elements. Advanced on-page optimisation is a highly misunderstood skill. Perfect onsite optimisation is a very time-consuming technique to implement but something that only needs to be done once per webpage. If it is done well from the start it makes the content marketing and link generation processes later in our campaigns a lot easier and more effective.
At our agency we’ve optimised over 10,000 individual web properties including products, service types, core offerings, homepages, blog posts, videos and content pieces. In this time we’ve tested each specific element of optimisation against another strategy and AB tested the results, finding a number of optimisation strategies that in fact are highly regarded in the community are in fact myths when it comes to results. The key to on-page is to optimise for the right intent of a search query. This is why all audits and competition analysis is completed before the site structure and on- page optimisation of the campaign even begins.
If you have any questions about our on-page optimisation approach, feel free to get in touch.