Review
Process Creation

Customer reviews have the power to make or break a business. Despite being aware of this, not many businesses actively try to gather feedback, work on reviews and improve their online reputation.

It doesn’t matter if your business is a local brick-and-mortar bookstore or a specialty e-commerce website: people can, do and will make quick purchasing decisions based on the kind of customer reviews you’ve been getting. If the reviews aren’t in your favour, it’s going to hurt your business – and vice versa. But what if you’re doing a great job, your customers are happy, but you just can’t get them to leave a review online?

This is where our unique, conversion-oriented review generation service comes to the fore.

 

 

 

Word of Mouth Marketing & the Importance of Reviews

Reviews are important – we all know this.

But do you know how important they really are?

Here goes:

 

Data source: G2 Crowd 

There’s a reason word of mouth marketing works – people don’t care much for what you have to say about yourself. They want to know what others think of you before they take their credit card out.

Customer feedback is useful to understand what’s working and what needs to change. But that’s not all – armed with great reviews, you can easily convert a customer or a lead sitting on the fence.

 

HQ SEO Review Generation Service: What You Get

 

• Review generation for B2B and B2C businesses
• Specialty review generation processes for local businesses focussing on Google My Business
• Time-bound review generation for e-commerce businesses
• End-to-end review generation and monitoring through multiple channels
• Track conversions as a direct result of review generation
• Complement ongoing up-sell, cross-sell and retention campaigns
• Cover all major review aggregators including Google customer reviews, Facebook product and business reviews, Trustpilot reviews, Yelp reviews etc.

 

Our Customer Review Strategy

HQ SEO was one of the first digital marketing agencies in the UK to offer standalone review generation and reputation management services. After dozens of successful campaigns, we have zeroed in on a comprehensive customer feedback solicitation strategy that works across the board.

 

Survey Generation

As a part of our review generation process, we create multiple easy-to-follow, quick surveys that are delivered to end users.

 

Custom Email Templates

Email marketing is still alive and well for a reason – it works.

We use elements of email marketing to design highly targetted email templates that encourage action in quick steps. HQ SEO email marketing campaigns are renowned for high open rates and click through rates. If you have a fast-growing email list, our process can generate dozens of reviews for your business each day.

Every email campaign we run for review generation is monitored, tracked and optimised to maximise the ROI.

 

SMS/Text Review Requests

We use state-of-the-art softwares and tools to deliver bulk review requests via SMS and text messages. This method has a dual appeal – fast results at low cost.

There’s an added advantage here – SMS and text messages almost always get read by users, meaning that you automatically get high click through rates at handsome ROIs.

 

Conditional Review Requests (IFTTT)

We integrate highly sophisticated IFTTT algorithms to initiate review requests once the user takes the desired action. This helps us focus on customers that are more likely to leave positive reviews.

An example: we can set up a review request algorithm to send email and text notifications to a customer that has purchased an item using a heavy discount coupon.

 

Cross-Platform Customer Feedback

You never know which platform your next customer is going to use to make purchasing decisions. Our review generation processes are designed to promote actions on all major review aggregators including but not limited to Google, Facebook, Foursquare, Trustpilot, TripAdvisor, Yelp, Bing etc.

 

There’s No Better Advertisement Than Reviews – Start Getting Yours Today!

Traditional advertising methods are only going to get more expensive as customers inadvertently learn to see through them.

 

Your customers are not merely a set of demographic numbers. Each and every one of them is financially invested in your products and services. There’s no better way to treat them as individuals than to show them that you’re willing to listen.

 

The best time to amp up your online presence and social proof is right now. Get in touch with us to know how our review generation processes can help you close customers in a completely organic, non-intrusive way. You can also fill in the form below to request a free proposal.