Reputation management is the process of “digitally assessing” where your website or business is spoken about, reviewed or mentioned online. This is an incredibly important service for businesses that attract a lot of their customers or clients through referrals, or where prospects go to third party review websites to assess how good or poor a company is.
HQ SEO’s reputation management services revolves around 3 core elements. The first is an overall audit of the major places reviews and ratings are added online. These are usually third-party review websites such as trustpilot or reviews.com even Google business, yell etc. From here we analyse which sites could use improvement, whether this be through removing individual negative reviews (if they were posted by competitors for example) or simply adding new happy client reviews to these same websites to push the overall average ratings up.
Google business reviews are essential for local marketing as the number of reviews & the star ratings for these businesses is a very important click through metric that prospects use when determining which website or business to click or call. As a result, reputation management of Google business accounts is a large part of our local strategy.
For B2B, Ecommerce or SAAS based businesses there is a greater emphasis on where your website or product is spoken about online and reviewing if the feedback was fair and just or if it seems unnecessarily negative. We use a number of tools and software to help us find these areas and report back on any specific issues for clients to deal with. In most cases this results in the review or negative feedback being revoked just from the proactive nature to how clients respond, trying to resolve and make issues right instead of being blind to problems.
If you would like to know more about our reputation management services feel free to get in touch.