Influencer marketing is a relatively new digital marketing technique, something a lot of PR & larger marketing agencies have been using for a long time, but it seems the technical SEO & content side have slowed to see the value. Influencer marketing has a lot of potential to clients in the SEO & organic rankings field. One of the most important of these is your product/services/business being featured on high quality, authoritative websites associated with your brand. This is a link building strategy in and of itself and something not enough SEO agencies take advantage of. The additional benefits are, your product and services being associated with influencers in the industry.
Influencer marketing is an under utilised digital marketing technique currently and one that has yet to be fully integrated by the larger slower moving brands. As a result the door is open for smaller more mobile companies to utilise this strategy effective to build both relationships with great influencers as well as integrating it into successful SEO and content marketing campaigns.
If you have any questions about influencer marketing please get in touch.