A key to local rankings is the formation and establishment of local trust in your specific city or target region. One of the ways we achieve this is by local business citations. A citation is simply where your business’s name, address and phone number is located on another website. The most famous version of this is yell or the yellow pages.
Citations are mainly about connecting Google and your local brand. If your website is featured on a number of high authority local business directories, this translates to Google that you are a trusted business in that specific region.
There are also a few very key elements to remember when building these citations, this is again something we’ve tested and developed extensively at HQ SEO and continue to test for local clients.
First you must ensure the business’s name, address and phone number is the same on EVERY citation source. You must also ensure the business has the same information as what is present in the schema mark-up of the website and on the Google business page for that local business. If any of this information misaligns even slightly, this results in no additional trust or increased rankings in Google. This can even course major issues later down the line.
Second you want to add a lot of unique content and additional features to each citation source. Although the primary goal of a citation is to have your business’s name, address and phone number present, we also want to get the most value out of each specifically created citation. To do this we must create unique written content between 50-200 words for your business. This then cannot be copied to the other citation sources (this is a mistake we see a lot) as it results in an issue explained in point 3 below. You want to also ensure you have implemented any additional fields and data attached to each citation source, this can usually be elements such as; your website URL, star or review ratings, photos, categories, opening times and more.
Finally you want to ensure all of these citation sources are indexed in Google. If you have a URL or citation source that is not indexed it provides no additional value and is pointless to even create, if these citation sources have duplicate content on this results in deindexation and hence will provide no additional value.
If you have any questions about citation creation or auditing feel free to get in touch.