We get a lot of enquiries about how we work, pricing, specific elements in a campaign so I decided to build a large process style “how we rank your website” page to clear everything up.
To start, pricing: We base all pricing on the competition and profitability of the search engine results. For local businesses we use a hybrid method of competition + the data from the ROI calculator.
We do not take on a client we cannot generate a positive ROI for, whether that’s in local, B2B, ecom or SAAS.
Contract lengths: Our contracts are 12 months.
Payment is made for month ahead in PayPal or BACS.
That’s the boring stuff out of the way, let’s get to how we’ve successful ranked over 1,000 websites (although the process has changed since the early days.)
Please note this is over-simplified for timeline purposes, our initial project management, processes and techniques is not public for obvious reasons.
In 2018 and onwards “SEO” is no longer just implementing keywords & doing an audit of a website.
Content marketing, technical SEO & link building are all one and the same. You cannot rank a website without each specific element.
Sure, you can do a technical analysis of a website and report this back to a client in a actionable way to improve optimisation and organic rankings as a result but that’s only part of the equation, that only brings part of the value and result too. If you want real powerful results you must combine them.
What does this mean?
To be an effective SEO agency nowadays we dive into 3 avenues of marketing that all tie back to one core goal: Make a business profit through organic visibility in Google. That’s all there is.
That’s always been the core goal but HOW this is achieved is very different to a few years ago.
As mentioned above there are 3 core elements to a successful SEO campaign.
Technical SEO is what makes your website more efficient. Technical optimisation begins with a full website quality & technical audit of the site. This audit always reveals the reasons why a specific site is not ranking. Unless you are ranking 1st for all of your primary keywords, something has gone wrong. The technical SEO audit allows us to discover what elements are holding a site back, and what specifically is needs to be resolved to result in higher organic visibility.
From the technical audit we build a site structure plan. This is developed from the perfect SEO architecture we’ve developed over the past decade. The core elements behind this haven’t changed for years and will not change, Google is always looking to crawl fast, well built, clean, responsive, secured websites. Technical optimisation integrates all of these key areas and more to ensure the Google spider can crawl and index the site efficiently.
On-page Optimisation – A highly misunderstood topic. On-page optimisation isn’t simply implementing your keywords into your website and ticking the box. Advanced on-page optimisation involves building an image towards Google, topical content with internal linking on a website to tell Google where the most important pages are located. Optimisation of each specific page running through 13 criteria that when combined equate to perfect on-page optimisation.
Content marketing is a term thrown around quite liberally. Content marketing at it’s core should be the following;
” The creation and distribution of valuable, relevant content that attracts and helps convert a previously defined audience. “
Most companies face 3 main problems with content marketing.
The first is the distribution of this valuable content. Simply adding your content to your social media accounts is not an effective distribution strategy.
Second is the tick-box mentally of content marketing – Simply writing a few blog posts that are semi-relevant to your target audience is not enough.
Thirdly, this content must engage and pre-sell your target audience. This is the ultimate key. The reason why strong SEO and content marketing can make businesses 5,000%+ ROI!
I call this process in its entirety – digital PR. As products that are distributed to the right channels attract customers and clients, the additional increase in organic rankings is usually just a by-product of successful digital PR campaigns. This makes this a win-win situation, more customers directly through content promotion & increased organic rankings which leads to more customers.
Link building is the glue that holds content marketing and technical SEO together. It’s what separates the top rankings businesses from the ones ranking on page 2. It’s also the key element where so many digital agencies and businesses break down. SEO and content without link building can only go so far. When you combine all three elements you build an organic digital marketing campaign that reveals competitors spending 10 times this amount. Our SEO agency focuses on mixing perfect technical SEO, smart on-page optimisation and powerful link building.
Link building itself is the process of attracting links to your website, doing this in an effective way is the most resource intensive part of a digital marketing campaign. It is also the most important as it is the difference maker between websites that get tens of thousands of additional visitors, and the sites that only achieve an extra couple of hundred.
As our company name states we are a technical SEO agency through and through. Having ranked thousands of websites in Google in the past decade we’ve seen how organic search has changed, how things are no longer just one core marketing tactic, as a result we evolved with it. Developing our 3-area approach explained above. Below is a selection of our case studies where we’ve implemented this approach and the results we’ve seen for our clients.
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.