Local SEO

How to Improve Your Google My Business Ranking

by Tom Buckland Updated On November 9, 2018

How to improve your Google My Business ranking might be a question on your mind.

Or it might not be because you don’t realize you can or that it matters.

One of the most important steps to improve your local SEO strategy is to claim and verify your business.

You will accomplish this through your Google My Business listings.

Using Google My Business can increase any chance you have of showing up in local searches for businesses of your industry type and by showing up in other applications.

These applications can include:

You want to show up in these in order to increase your organic ranking.

How do you accomplish this? What do you need to do in order to improve your Google My Business ranking in order to make your organization stand out? These questions and more are about to be answered.

All qualifying local businesses can place a claim to their organizations, and you can do this by taking advantage of Googles free listing by adding information such as your business name, information about your organization, your phone number, your business hours and so forth.

By taking advantage of the many new features you will find in Google My Business, you will be able to enhance your Google My Business listing and grab searcher’s attention as they look for organizations with your offerings. Furthermore, you can increase your ranking in local searches.

What is Google My Business?

definition of Google My Business


Google My Business is a free and very simple tool that businesses such as yours can use to help you manage your online presence. Managing your presence in many different ways including searches and via Google Maps will help you to stand out among competitors who don’t take the time to do this. By verifying and editing all your businesses information, you will be able to help searchers find you and tell them what your business is about. You want searchers to know who you are and what you do.

There are many advantages to using Google My Business. These benefits include:

  • The ability to manage all your information to ensure clarity and accuracy.
  • You will be able to interact with your customers by reading and responding to reviews, posting pictures and even adding a map.
  • See insights on how customers have searched for your business and understand what your presence is online. Furthermore, you can expand on your online presence to go beyond what it currently is.
  • Manage your organization through the Google My Business app so that you can add to it anywhere you are and at any time. Simply download the app via iTunes for iOS devices and the Play Store for your Android devices.

The very first thing you must do to improve your Google My Business ranking is to verify and claim your organization. You can do this by going to www.google.com/business.

Since most businesses go and verify their organizations and forget about it, you will have an advantage since there are many other features that Google provides you that will let you optimize your Google My Business ranking.

How do you improve your Google My Business ranking? There are many different ways you can improve your ranking using the variety of features Google provides you, but here, we are going to list 5 of them.

Improve your Google My Business Ranking

improve ranking

Verifying your business listing:

Sometimes the only way to rank in Google Places is by allowing Google to verify that you are indeed a business and that you are real. By simply verifying your business with Google, you can rank higher in local searches because Google will know who you are.

By determining your business name, address and phone number, Google can then rank you locally. How this works is the same way it would with back linking from your website. You can learn more about back linking by contacting us, and we can help explain that.

With so many factors to consider when assigning a rank in Google, sometimes it simply comes down to verifying who you are and where you are located.

Creating Google Posts:

Creating Google posts is similar to creating mini-ads or placing social media ads. These ads say things about your business that you wouldn’t always say in a regular information post. You can make posts on deals or monthly specials. You can highlight whatever you choose doing these posts and they will help to improve your Google ranking because the more posts you put, the more exposure your business gets.

These posts can show up in any other Google search. They can show up in your Google My Business listing under the Knowledge panel or in Google Maps. This is what a Google post would look like:

You can create Google Posts using your Google My Business Dashboard. On the left hand side you will see an option for posts. Make them engaging and interesting. You can add a call to action or advertise a special product. The choices are endless.

Here are a few Google Post ideas to help you out.

  • Highlight a sale that you are having for a special occasion.
  • Introduce a new product or service that you may be offering.
  • Advertise your latest blog posts if you have an online blog.
  • Spread holiday cheer through a greeting of your choosing.

Whatever you choose to post, it is sure to help you increase your rank in Google My Business.

Add a Google Map to your Website:

You can see embedded maps on many different websites. Sometimes these maps are directly in the schema, which you can learn about here. Verifying your business through placing a Google Place listing will help searchers to find you and increase your local SEO results. Embed this map into your “contact page” or into your “about” page. By doing this, you will help to verify your organization by allowing Google to verify where you are located at the address you provide.

If you aren’t sure how to embed a Google map into your Google My Business listing, here is how.

Embed a Google Map into your website following these steps:

  • You start by searching your business in Google maps.
  • Once you locate it, click on the three lines that are seen next to your business name in the search bar.
  • All you have to do from there is click either the “embed map” function or the “share.”
  • Once you do that, there will be a pop up box and you can click “embed”.
  • Finally, copy the iframe code and embed it into the location on your website that you want the map to appear.

Gain Quality Reviews:

As you know, most of your business is generated by word of mouth type advertising. What this means is reviews. People will generally look at reviews before trying a new place or when they want to find out information about a place. If Google sees that you have a variety of reviews, they are going to want to highlight that.

How do you go about gaining reviews? Well, here are a few tips to help you with that.

Don’t hesitate to ask customers who are happy. Just outright ask them if they would be willing to post a review about your business into Google.

Send out review requests via text message or email to your valued customers or those on your customer contact list. When you go about this method, be sure to provide them the information they need to post the review.

The information they would need would be:

  • Step by step instructions how to post the review. (A great way to do this is by sending screenshots showing them how).
  • What your values are in regards to the review. (Be sure to not sway the review, but rather state that personal attacks or vulgar language is unacceptable).

Gaining reviews is a sure way to get noticed on Google and can potentially bring more business your way. You have nothing to lose asking for reviews.

Have an up-to-date NAP:

As mentioned above, you need to have your contact information listed in Google My Business so it can be verified. However, it is essential that your NAP is kept up-to-date. What NAP stands for is name, address and phone number. Since your business is listed in multiple directories, you need to make sure you NAP is correct and accurate in each of those places.

Make sure to have an up-to-date NAP that is consistent in directories, your website contact page and of course, within Google Places. All of these need to be showing the same information. If you want to find out how to make sure your business NAP is the same across the web, you can find out how to do so here. Google Crawler will get confused if you have a different NAP throughout the web.

How do you make sure your NAP is consistent?

You can do this by doing a search for your business. Check every listing that comes up and see what it looks like. If you see that your information is not correct, you will have to contact them in order to ask them to change it. You will have to do this for each individual directory. Making sure your NAP is up-to-date across the web is necessary when you:

  • Move locations or expand your business to include locations
  • Change phone numbers or add phone numbers
  • Re-brand your business or add an extension to your business with an offshoot name.

Also, it’s a good idea to search your business every few months just to make sure your business NAP hasn’t changed in any directory by mistake.

Have business NAP on Website:

As it is important to have your business NAP consistent across the web, you would be surprised how many forget to check their own website. Therefore, make sure you check your website to be sure that it is always up-to-date with your business name, phone number and address. To increase organic local SEO, put your NAP either in your Footer or Header in addition to your contact page. To learn more about various local SEO strategies and how to implement it, you can contact us.

Increasing your Google My Business Ranking is especially important when it comes to your local SEO strategies. You want people to find you and to know who you are. You also want them to know what you offer.

When you want to increase your Google My Business Ranking, these five strategies will help you dramatically do so. Once you implement these, you will soon see that your ranking will increase.


If you notice that your ranking is still not quite where you want it to be after you make these changes, then you probably need to cite your business more. Citing is similar to SEO as Google will use these citations to provide searchers with relevant Google Places rankings. You can check your citations by seeing where businesses like yours are cited and find out what directories they may be in that you aren’t. Once you know where you aren’t cited, make sure to add your business.

Final thoughts:

There are many things you can do to improve your Google ranking. By looking into your Google My Business ranking and taking steps to improve your local SEO, you will find that you will rank higher than you ever have. Due to it’s importance, again, make sure to claim and verify your business. Then proceed to increase your Google My Business ranking.

Need help or want to learn more about how to get your business noticed? You can do so by getting in touch with us. Also, you can fill out the form below to get a no obligation quote for our services.


About Tom

Hi, I'm Tom, Founder & Director of HQ SEO. I live and breathe SEO. I hope you enjoy my findings. Interested in SEO?
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