What is Digital PR And How Can It Make Your Business Money?

Digital PR, in the last few years, has disrupted the mainstream public relations landscape.

PR campaigns are all about creating buzz, but this particular disruption has had little buzz about it. And now, as we enter an era of digital-only-everything, digital PR has become a buzzword no marketer or business wants to stop talking about.

Digital PR, in this sense, has been a great leveller.

Today, even the smallest of businesses and youngest of start-ups can invest in digital PR to expect and achieve good returns. In this post, we will break down the concept of Digital PR, what features it brings to the table and how it generates a significant ROI for your business.

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All About Schema and Why it is Important For You.

When designing your website to be completely effective for SEO purposes, you want to have a Schema.

That word may seem foreign to you.

The importance of schema is one of those things that you never really give much thought too but is essential when conducting local SEO.

The importance of schema is astounding when you are attempting to develop an online platform.

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Find Out What Makes Site Speed Important for SEO

Site speed is important when you are looking to search engine optimize (SEO) your site.

In 2010 Google announced that your site speed would impact your ranking. What they mean by this is how long a visitor will have to twiddle their thumbs until your site has loaded in its entirety.

People are impatient by nature, especially in today’s digital age.

Therefore, if they have to wait longer than a few seconds, they will close your site and move onto something or someone else.

Site speed is important to both your SEO and your UX conversion. More importantly, site speed is essential to keeping your visitors happy and wanting more.

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Perform a Mini Local SEO Audit of Any Website in 4 Minutes: Checklist Included

Local SEO has always been underappreciated – but that is changing fast.

If you run a local business or your clients are local businesses, you can no longer afford to treat local SEO as an afterthought. Local SEO is all about concentrating at one focal point – letting local customers find you without breaking a sweat.

This is precisely what makes local SEO important. While many local businesses get this point, it’s still tough to convince them that their website – even though performing well on every organic SEO metric – has glaring local SEO holes that may just sink the ship one day. And when you have many new clients to look after and onboard, it’s nearly impossible to offer in-depth local SEO audits to all of them.

In this guide, we will discuss how you can get around this problem using our bespoke mini local SEO audit strategy.

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Learn the Common On-Page Myths Around SEO

There are a lot of common on-page myths when it comes to understanding search engine optimization (SEO)

As a result, SEO is a difficult concept to grasp.

When you think you have search engine optimization mastered, something changes that throws you off.

There is only one constant in SEO, and that is the fact that it is changing all the time.

However, there are many popular misconceptions around SEO tactics that can lead you down the wrong path when looking to optimize your website and blogs.

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How to Write the Perfect Meta Description – Your Last Chance to Hook the Searcher

Effective meta descriptions have one essential task, to hook a reader into visiting to your site.

Perfect meta descriptions provide a succinct description of what your website entails. This description is in conjunction with what the rest of your website contains.

Most contact sharing websites will generate a meta description for you, but you want to write this yourself as it is the last avenue you have to hook a reader.

If you have ever wondered what a meta description is and what they do for your SEO, you will find out. Let us go over the techniques used to craft the perfect meta description for your website and in doing so, learn how it will impact your SEO ratings. (To find out more about SEO ratings, you can contact us).

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An Introduction To The Importance Of SSL’s & Secured Websites.

SSL or Secure Sockets Layer is a level of protection most websites in 2018 should have. SSL can be seen by the green padlock & secure note when on Google Chrome.

SSL Secure Green Padlock

Security & especially cyber security is currently in the news with multiple massive billion pound companies getting hacked on what seems like a weekly basis. Today HQ SEO are not going to dive in depth into cyber security but we are going to talk about the importance of having SSL installed and most importantly working on your site. Below are our 4 strongest recommendations when it comes to SSL & HTTPS.

Furthermore, we are going to outline the various differences between getting a paid for SSL or using a free service such as Let’s Encrypt or Cloudflare.

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WordPress SEO Essentials: The Complete Guide

What do you want your website to do for your business?

Whatever it is, chances are you need as much site traffic as possible to achieve that goal.

And one of the best ways to drive traffic to your site? Great SEO.

SEO has been shown to be central to online business success. By using effective SEO techniques you can boost the number of visitors to your site, increasing contacts, leads and sales, all of which means more growth for your business, especially when combined with other effective digital marketing techniques.

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Top 10 Technical SEO Tools To Help You Grow Your Business in 2019

There are now more than 1.5 billion sites online.

So how do you make your site stand out against all this competition?

When it comes to search engine optimisation, it pays to be as thorough as you can.

Luckily, there are some great technical SEO tools out there to help you with that. In this post, we’ll look at the top 10 technical tools to use in 2019, what they can do for your site and how they can grow your business.

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Inbound Marketing Strategy & Methodology

Inbound Marketing Strategy

Inbound marketing is one of the buzz words you’ll hear many digital marketing companies throw around all the time. The problem is, even the best inbound marketing specialist out there struggles when it comes actually building up an inbound marketing strategy that works.

So, before you engage an inbound marketing company in discussions or hire an inbound marketing specialist, it’s extremely important to understand how their inbound marketing services will benefit your overall marketing ROIs.

In this post, we’ll try to tackle what inbound marketing really is, learn from a couple of great inbound marketing examples and discuss briefly how we – at HQ SEO – customise our inbound marketing services for each campaign.

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