Digital PR works. It doesn’t just work – it works incredibly well if you use it the right way. But what makes it work? What’s the secret sauce? Well, it’s not much of a secret. Digital PR works only and only when it’s backed by a good PR strategy. Because you will be spending a […]

So, we are in the PR territory again. It’s a wonderful place to be, because – as far as marketing goes – public relations is one area that will never stop throwing up surprises. Just think about every good, bad and ugly thing you’ve ever heard about businesses and brands – PR had a lot […]

Digital PR, in the last few years, has disrupted the mainstream public relations landscape. PR campaigns are all about creating buzz, but this particular disruption has had little buzz about it. And now, as we enter an era of digital-only-everything, digital PR has become a buzzword no marketer or business wants to stop talking about. […]