Last week or a few weeks back we posted a web design post that talked about the number 1 mistake we believe 90% of web designers make. This is essentially listening to clients too much. Also it mentioned that SEO is not integrated into the site from the very start. This makes coming in later so much more difficult. Of course if you have SEO experience you will know this, but the majority of designers actually just start with the design and hence have issues with marketing the site later on.
In this post we are going to talk about another common mistake. Luckily less so nowadays, but one that still deserves its own post. This is building sites for desktops?. And only looking at mobile halfway through the process or even just sticking a responsive theme on that and calling it a day.
Mobile is now the primary search tool for the majority of users.
Generally for business related results I think the figure is actually still tipped to desktop but mobile should be looked at first for a number of reasons.
Websites are designed to work on desktops, themes are generally built for desktop and laptop use, text, platforms, images are all pre-optimised to work on a larger screen, and although you might think this is a good thing, I can tell you it is not. It does make designing a website for desktops very easy but it also has a ton of problems when it comes to designing a site for mobile. Most of which can be resolved simply if you just start with mobile design.
Let?s think of a business that get?s exactly half its traffic from desktops and half from mobile or tablet devices. Instantly you think you should put about 50% of your time into designing the mobile site and 50% into the design of the desktop site. But this is not the case the exact reason we mentioned above.
Platforms and plugins are designed to work on desktop meaning it will take you about a tenth of the time to configure a plugin or build a webpage for a desktop, because everything is already there for you do to this. As a result, you want to spend more time thinking about, strategizing and designing the mobile version of the site.
There are very easy ways you can check the current mobile design of your site, I personally just use tools like this one and also a Google chrome plugin that you can install and check the site as you go along. This makes designing a mobile responsive website less painful. So that?s why you SHOULD do it, now let?s take a look at some of the elements you should include. These are the very basic conversion rate optimisation rules that you should implement whether you are a business owner designing your own site, or you are a developer that needs to implement a mobile friendly site for a client. This is the checklist we use during each build on our sites.
And that?s pretty much it.