When it comes to local SEO everyone seems to play by a different rule, I need 1 million links and 500,000 citations… *Sigh* below is local seo summed up in 100 words.
1.) On-page + Keywords
Target a few primary keywords, but make your site look natural and create a BRAND!
2.) Create Google Business + Social profiles
Go to Google business and submit your information. Create a facebook, twitter and linkedin profile.
3.) Create 10-20 high quality Citations
You can find the best by simply Google-ing the top 20 citation sources.
4.) Write a press release and distribute
This helps add diversity to your link profile and create a bit of buzz about your business.
5.) Generate 5 High Quality Links
Easier said than done but you can either pay someone or simply ask to write a post in another website.
That’s it, that’s the short version of local SEO, if you do these 5 things you will rank on page 1 for your industry + location keyword.