Let’s just jump in and get started with this comment: Most web designers don’t know SEO. They build sites that look great, but when it comes to actually ranking these sites (which is the most important element – As what’s the point of a great looking website if no one sees it?) they have no idea. Now I’m not expecting designers to learn the hardcore advanced techniques of SEO and how to rank a site like an SEO agency would…. But what i do expect (or clients should expect) is the basic on-page elements that help sites rank from day 1. So below I’ve done 3 tips to web designers from an On-page seo point of view.
Easily the most important element and one that I’d say about 50% of designers either don’t understand or completely ignore and I have no idea why – Keywords don’t really affect the overall look or performance of the site and help rankings by well 100%….. Here are the basics:
Again, this is one I see about 50% of the time from designers. They sacrifice load speed to have more high quality images on a page/site. This is simply not acceptable for 2 reasons. The first is load speed is now an official Google ranking factor. This means that you are just killing your chances of improved rankings from day 1. But secondly and probably more importantly is you are sacrificing user experience too. This means that the slower a website loads the higher chance you will have for people to go back to the Google search results and look for a competitor. People are very impatient and if you site takes longer than 2 seconds to load – People are going to leave it and go back to the search engine to find a new result – Most likely a competitor. You can use a tool called GTMetrix to check how fast your site loads – If its under a “C” rating, you should seriously consider implementing some of the speed optimisation advice on the GTMetrix page.
Finally I’m going to talk about why 90% of SEOs hate designers and that’s images. Images are important and great for both UX and ranking. But having huge images that a.) slow the site down. b.) Don’t have any alt/title tags. c.) block any Conversions for the site – Is just a terrible idea. When implementing an image on a website just remember the following 3 rules:
Thanks for reading and if you have any questions on search engine friendly website design – Feel free to get in touch!