There are multiple ways in which you can control, regulate and even manipulate the way your website is crawled, indexed and presented to end users in SERPs by search engine bots. You usually don’t need to worry about these unless you’re operating a really large website that could benefit highly from advanced crawl budget optimisation […]

Convincing businesses, marketers and developers of the real importance of SEO can be a tricky travel. Despite the wide acceptance and love that SEO enjoys today, there are (and will always be) businesses that want to see instant results. Try, in this scenario, making a specific case for technical SEO, and you will find no […]

If you are reading this, you probably don’t need anyone else to tell you why SEO is important. The equation is fairly simple – if they can’t find you, they can never become your customers. While there are dozens of different aspects to SEO – all important in their own rights – it all always […]