Multi-Location Local SEO

NILC Case Study – Multi-Location Local SEO

NILC is a Cardiff based training course provider. They teach customers many advanced technical IT, project management, financial and data processing type courses. They came to HQ SEO looking to rank for 8-10 core competitive courses in 5 locations. The site was not new but no active digital marketing had been attempted.

The campaign kicked off in April 2017.

We are currently (as of writing) in month 10 (of 12) of this campaign. The results speak for themselves below.


Since the start date we’ve grown organic traffic by 330% for highly commercial competitive keywords.

By the end of the campaign the organic increase will be 500%.

This is the average results we see for local SEO client. The dip in December is a seasonal dip due to the services being professional courses – Of course many people are off over the holiday season. If you have a slow or high holiday season we would recommend leaving 8 months between start of the campaign and full ranking movements, as you can see in the above graph the peak was in January and will continue to increase throughout the year.

Tom Buckland is the founder of HQ SEO – A technical optimisation, link building and inbound marketing company based in Cardiff, UK – helping businesses grow explode their business through Google.

The Results

Top 3 Rankings

in Google Results & Maps

335% Growth

in Organic search traffic

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