Local SEO Campaign

K9 Mobile Security Case Study

In 2017 we ran a case study for K9 Mobile Security – A security company based in Plymouth UK.

K9 came on board for a local SEO campaign targeting 1 specific location, in this case the city of Plymouth.

Local SEO is split into 2 separate ranking plans: Organic & Google Maps.

Both rankings carry a lot of weight as some users prefer the maps listings to select a business, others prefer the organic results, so ranking in both is a necessity to maximise the amount of traffic & leads we bring into the business and essentially maximise the amount of money that can be made from the campaign.

Our 2 primary keywords were “security Plymouth” and “security company Plymouth” – with a campaign length of 6 months, which ended in January 2018.

Organic Results

The results were perfect for organic rankings – 1st for both primary keywords.

K9 organic ranking results

Map Results

3rd in Maps for primary keyword 1

2nd in Maps for primary keyword 1

Resulting in a great influx of organic traffic & leads. Unfortunately call tracking was not set-up for this client, which is something that we recommend for clients but it’s not essential for a successful campaign, it just helps explain the ROI.

If you would like to get in touch about our local SEO services visit the contact page.

I used Toms service to inject some SEO power into our site. Over a 3 month period he managed to increase the position of a number of keywords, including a mid Google page 1 position for an very competitive and highly searched keyword. I’ve found Tom to be very knowledgeable and helpful and would certainly use again in the future.

Jon Bennett
Director of K9 Mobile Security

The Results

#1 Rank

in Google Results & Maps

280% Growth

in Organic search traffic

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