In 2017 we ran a case study for K9 Mobile Security – A security company based in Plymouth UK.

K9 came on board for a local SEO campaign targeting 1 specific location, in this case the city of Plymouth.

Local SEO is split into 2 separate ranking plans: Organic & Google Maps.

Both rankings carry a lot of weight as some users prefer the maps listings to select a business, others prefer the organic results, so ranking in both is a necessity to maximise the amount of traffic & leads we bring into the business and essentially maximise the amount of money that can be made from the campaign.

Our 2 primary keywords were “security Plymouth” and “security company Plymouth” – with a campaign length of 6 months, which ended in February 2018.

Organic Results

The results were perfect for organic rankings – 1st for both primary keywords.

K9 organic ranking results
K9 organic ranking results

Map Results

3rd in Maps for primary keyword 1.
K9 Map Results
2nd in Maps for primary keyword 1.

Resulting in a great influx of organic traffic & leads. Unfortunately call tracking was not set-up for this client, which is something that we recommend for clients but it’s not essential for a successful campaign, it just helps explain the ROI.

If you would like to get in touch about our local SEO services visit the contact page.

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