In 2017 we ran a case study for K9 Mobile Security – A security company based in Plymouth UK.
K9 came on board for a local SEO campaign targeting 1 specific location, in this case the city of Plymouth.
Local SEO is split into 2 separate ranking plans: Organic & Google Maps.
Both rankings carry a lot of weight as some users prefer the maps listings to select a business, others prefer the organic results, so ranking in both is a necessity to maximise the amount of traffic & leads we bring into the business and essentially maximise the amount of money that can be made from the campaign.
Our 2 primary keywords were “security Plymouth” and “security company Plymouth” – with a campaign length of 6 months, which ended in February 2018.
The results were perfect for organic rankings – 1st for both primary keywords.
Resulting in a great influx of organic traffic & leads. Unfortunately call tracking was not set-up for this client, which is something that we recommend for clients but it’s not essential for a successful campaign, it just helps explain the ROI.
If you would like to get in touch about our local SEO services visit the contact page.
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