Digital Marketing is basically a new approach of the marketing and promotion of a product or a certain brand by means of electronic media or via different upcoming trends on the internet such as Search Engines, YouTube, Facebook, Instagarm and such other forms of media. Previously the traditional trend of marketing was through the campaigns and print media. But now a day?s product is designed according to the customer needs and wants and marketing techniques are also used according to the customers that appeals them to buy it.
Today?s Digital marketers also observe and monitor that what is being viewed by the customer and how often and also for how long the customer views it. So they design the marketing strategy according to that. The most commonly used channels of digital marketing are search engine marketing, SMS, MMS, whatsapp , viber, facebook, instagram , mobile apps, electronic billboards, television, radio channels , podcasts, and web marketing etc.
IMPORTANCE OF DIGITAL MARKETING:
Digital Marketing is important as digital marketing is one of the ways to convince the customers to buy the product. As the customers have all the access to information at any time she/he wants and at any place. Today?s customers ?want the companies that know them and their tastes and their preferences and the brands they can trust, communications that are personalized and relevant, and offers custom-made to their needs, preferences and choice. So, Digital Media helps them choose the right product for themselves instantly.
DIGITAL MARKETING STRATEGIES:
Following are the digital marketing strategies
Segmentation: By segmentation, we can target our customers and can offer the relative products and can market it more efficiently. As the focus of today?s digital marketing emphasis on segmentation in order to target specific markets in both business to business and business to consumer sectors.
Creating Product Image: Creating the product or brand image in customers? mind increases the sales and this can be done by digital marketing.
Target market: Selecting the target market helps marketing the product and satisfying customers? needs and wants. As online surveys and research can be conducted easily using the data the targeted market and are also.
Brainstorming and new ideas: Digital marketing greatly depends upon new ideas and new ways of marketing the product through electronic means. As Digital marketing is one of the cheapest means of marketing the product.
DIGITAL MARKETING CHANNELS:
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