A larger ecommerce store in the UK came to us after experiencing a drop year on year of their organic traffic and hence organic sales. This was due to lack of promotions, some technical optimisation issues and a few clear on-page improvements that needed to be made. Once technical and on-page changes we’re implemented we built out an impressive backlink generation campaign. The result was a doubling of organic traffic within 6 months back to their pre-drop stage and a 7X monthly ROI still with 6 months left on the campaign.
A national marketing agency that provides B2B marketing solutions with each new lead worth around £1,000, with some clients having lifetime value in excess of £100k. Within 9 months we were able to take this brand new client from 4-5 leads per month to over 40 leads every single month. This campaign continues to explode and is on track to generate a 20X ROI within 12 months, as of June 2018.
June 2018 Update:
September 2018 Update:
Organic traffic for this client is now up over 4,000 a month from 0, 14 months ago. Organic leads are around the 60 per month mark and increasing month on month. I also implemented the Ahrefs screenshot above to outline that although we track Ahrefs very closely, their data is usually far below the actual organic traffic figures.
4 Access hire came on-board for our local seo services. Local is where a client is looking to rank for city + industry style keywords.
As with all campaigns the first step is determine the most profitable keywords, completing a full technical SEO audit and reviewing the competition. Once this was in-place, the campaign was relatively straight forward. Based on the competition we were able to reverse engineer our onsite SEO optimisation to ensure the best results were achieved.
Within 6 months we’d ranked the site top 3 in maps & organic for all of their primary keywords, and the campaign was completed in January 2018.
How HQ SEO Grew EcoFlor.co.uk’s Organic Traffic 1600% In 12 Months.
After over 5 years of Search Engine Optimisation (SEO) consulting, we’ve figured out how to improve a business’s search engine rank in almost any space. It doesn’t matter if the keyword is in the consumer space or business space… the formula is the same.
Like many other companies EcoFlor focused their time on optimising all the elements within their control with the hope to boost sales, they even delegated the SEO task to their technical IT guy who came back with the bad news – SEO needs real attention from an SEO company.
EcoFlor wanted a reliable way to improve their Search Engine Results Page Rank (SERP) score and came to us with the task to add some SEO power to their website to improve their online revenue stream.
This was one of my favourite campaigns because it was one of those situations that I know we could really rank fast once the issues from the technical SEO audit were complete. And I mean the results speak for themselves. We’ve now moved onto bigger things with Ecoflor building content & scaling our link building services as they’ve seen the power that pre-sold leads have coming from organic search.
In 2017 we ran a case study for K9 Mobile Security – A security company based in Plymouth UK.
K9 came on board for a local SEO campaign targeting 1 specific location, in this case the city of Plymouth.
Local SEO is split into 2 separate ranking plans: Organic & Google Maps.
Both rankings carry a lot of weight as some users prefer the maps listings to select a business, others prefer the organic results, so ranking in both is a necessity to maximise the amount of traffic & leads we bring into the business and essentially maximise the amount of money that can be made from the campaign.
Our 2 primary keywords were “security Plymouth” and “security company Plymouth” – with a campaign length of 6 months, which ended in January 2018.
The results were perfect for organic rankings – 1st for both primary keywords.
K9 organic ranking results
3rd in Maps for primary keyword 1
2nd in Maps for primary keyword 1
Resulting in a great influx of organic traffic & leads. Unfortunately call tracking was not set-up for this client, which is something that we recommend for clients but it’s not essential for a successful campaign, it just helps explain the ROI.
If you would like to get in touch about our local SEO services visit the contact page.
KeyworX is a SAAS business and hence came onboard for our saas digital marketing & SEO services. KeyworX is a brand-new business which was only established at the start of 2018. As a result, their first tool only went live in March which was an Amazon keyword tracking software. In the future they are looking to develop a suite of tools to help Amazon sellers. This is obviously a very competitive space but one we are excited to develop.
I’ve also come on-board as a full marketing consultant with equity for this business, advising in many areas of digital marketing and creating the overall marketing campaign for this business. This is not something I do for many clients as this is more a CMO role inside the company itself. If you are interested you can view this page.
For KeyworX we’ve actually done the entire process from web development, site design and full 2 year digital marketing campaign creation. This will be a running case study updated every few months with the results.
We also have permission to use the user acquisition data from KeyworX which means we can see the direct ROI we bring for Saas based companies in the future.
Looking forward to this campaign!
Update – 3 Month’s In
After just 3 months in we’re already seeing great results for our primary keywords which are now starting to index very high and will start to hit page 1 by the end of month 5/6.
Update 6 Months In
Incredibly we’re already generating a good ROI for this site, mainly due to the massive increase in organic rankings in the past 3 months. In 3 months we’ve 10X’d organic traffic and signs to where it was previously, results and organic traffic screenshots are below.
A lot of the traffic is also coming from referral links built in the link building elements of the campaign! This is massively important for 2 reasons. The first is links are seen as more powerful when they generate traffic and secondly if people are clicking links to go through to the software then there’s clearly interested in signing up. So this referral traffic not only helps organic rankings drastically, but it also generates sign ups too.