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Your Ecommerce Platforms Guide – What’s Up and Coming? What’s Trending?

by Tom Buckland Updated On November 9, 2018

In today’s modern technological age, ecommerce platforms are becoming increasingly more popular.

The quest to discover the best ecommerce platform on the market is an ongoing goal for many businesses. Since there are so many to choose from and there are new emerging ones coming out all the time.

How do you decide?

If you are looking for an ecommerce platform guide, you have come to the right place.

Let us look at the various types of popular ecommerce platforms and dive deep into the advantages and disadvantages that come with them.

Furthermore, we will take a look at new ecommerce trends and glance over some of the newly developed platforms.

What Ecommerce Platforms Are

What is an ecommerce platform?

Since today’s modern age is going more and more digital, that means many businesses are now conducting the majority of their business online. Ecommerce platforms help you do that. What it is, is a technological solution (ie: software) that enables you to build digital storefronts in order to sell products or services online.

Based on common programming languages, these platforms offer fully integrated and pre-integrated platforms that allow you to build that digital store using various tools and solutions. Moreover, through these integrations, you will be able to bring it all together to allow for one cohesive store-like setting. Some popular integrations are Zapier, PayPal, Stripe and many others.

Some of the most popular ecommerce platforms:

  • Shopify
  • Magento
  • YoKart
  • WooCommerce
  • BigCommerce

Even though thousands of users are using these ecommerce platforms world-wide to conduct their online stores, none of them are perfect. There are a variety of advantages and disadvantages that come with each one.

Let’s have a look.

Various ECommerce Platforms


Based in Canada, Shopify has been helping organizations across the globe to focus sharply on all trending commerce and mobile shopping initiatives. They were founded in 2004 and are pretty good at keeping up the pace of evolving ecommerce trends. However, having broken ground on many powerful additions, Shopify is an ecommerce platform worth looking into for your online store.


  • Shopify is a complete ecommerce package for a start up businesse and those who are just expanding their reach.
  • This platform is very easy to use with helpful step by step guides to aid you in developing your online store.
  • You can integrate this ecommerce platform with your social networks.


  • Though it comes with many practical extensions, these generally require additional investments from you.
  • Shopify comes with its own coding language. What this means to you is that you will pay quite a bit more if you want full customization.
  • There will be an additional fee per transaction if you don’t use the Shopify payment structure.


Magento was launched in 2008 and it provides you with online store solutions for large and growing organizations. You can manage both front and back end operations using this ecommerce solution. Magento provides you with additional resources such as online marketing tools and SEO recommendations.


  • You can have multiple users and update all your website data with ease.
  • Have the option to develop easy and complex products that allow you to create any possibility.
  • Manage your online store from any device you desire including your mobile phones. It is easy to navigate and search for any results.


  • There are some elements that will require a developer or programmer to update.
  • The learning curve is fairly high and intense.
  • You have to have some basic HTML or PHP knowledge along with a good server since it has a complex interface.


This ecommerce platform was designed for SMBs and startup organizations. The various robust features allow you to build multi-vendor stores. YoKart was founded in 2004 in India and is a product of FATbit technologies. They have won multiple awards for being a multivendor ecommerce platform that lets entrepreneurs and established businesses bring their organizations online.


  • YoKart is a system that was designed to have all the high-end and state of the art features you could possibly need to develop a full-on ecommerce marketplace.
  • This platform is scalable to grow with your organization as it grows. However, if you are just at the beginning of building your online store or already have an established organization, you can use this ecommerce platform.
  • With a modern and sleek design, you can navigate through this platform with ease. The modern tools include both marketing and promotional tools to get you noticed.


  • YoKart has a robust structure that will make customization an issue. You will want to have a developer who has extensive knowledge of PHP to do customizations for you.
  • It isn’t an open source ecommerce platform. You will have to use default themes unless you have a programmer who can customize it.
  • If you prefer to offer one vending solution, this probably isn’t the platform you want to use as it is designed for multiple vendors.


This ecommerce platform is a WordPress plugin that comes along with a secure gateway for payments and shopping cart features. You can use it as an open source for your WordPress to set up a basic online store in order to sell anything you desire. Moreover, the user interface will allow you to manage your store on the go. Furthermore, there is no need for any type of programming or knowledge of coding.


  • This ecommerce platform is easy to use and install. You can use a high number of add-on modules and there is the ability to generate product feeds for other online places like Google AdWords and Amazon among others.
  • The basic plugin will offer you almost everything you could possibly want to get your online store up and running. There are plenty of free upgrades offered by WooCommerce that you can use to make your store feel more complete.
  • It is a self-hosted plugin that provides you with the freedom to get your store up and running the way you want it to and look. You don’t need to have any extensive experience with developing to get your store going.


  • Depending on what type of host you are using for your domain, WooCommerce can slow your website page speed down and this is important. Find out why here or by contacting us.
  • It isn’t a great platform if you require a physical point of sale since it isn’t what WooCommerce is intended for when building an online marketplace.
  • There is a lack of scalability. As your business grows and you start to sell more products or services, WooCommerce will start to slow down.


BigCommerce was founded in 2009 and it is based out of the United States. The purpose of BigCommerce is to power success for your store by revolutionizing the way people work, shop and live. Therefore, you can either build your online store from scratch or migrate over the one you have already established. This software is loaded with a ton of features and integrations that will make managing your store easy.


  • It is extremely easy to use. Even if you don’t have the extensive technological knowledge, you will be able to navigate and setup your online store using this ecommerce platform.
  • This platform isn’t overly-restrictive. In terms of use you can sell whatever you want and it is suitable for even “high-risk” items.
  • BigCommerce comes complete with more out-of-box features than do most other software types in its class. There are tons of options you can utilize with this software.


  • You may experience a huge reduction in site traffic using this software. It could be because of how Google treats this site in a search or that it isn’t a fully comprehensive marketplace. If you are wondering more about how Google search works, you can find out by getting in touch with us.
  • It can be cumbersome when you want to list variations. There are multiple steps involved and this might be unattractive if you are time constrained.
  • There are portions of the site that cannot be customized. When setting up products with multiple sizes or colour options it can be tricky to do.


There are many advantages and disadvantages to the various ecommerce platforms there are on the market today. Not any one is a fit for all solution and thus, you need to determine which one would suit you best based on your needs.

To help you with your search, you should check out up-coming trends that could have an impact on your decision.

Ecommerce Trends

Popular Ecommerce Trends

Looking beyond the idiosyncrasies of various ecommerce platforms, one of the most genuine differentiators is that of shipping times and delivery logistics. However, with more and more popular ecommerce retailers stepping up their delivery and logistics game, you are going to want to do the same.

There is a large appetite for machine learning tech. It is inevitable that ecommerce platforms are going to continue to be sidetracked by artificial intelligence. Moreover, since these are already being integrated into ecommerce platforms, you will see a dramatic increase in these technologies.

Voice search and mobile go hand in hand. As you are going to want your website to be mobile optimized (find out about that here) Voice Search capabilities will become a leading driver in a successful ecommerce space.

ROPO has been and is going to keep rising. Driven by the bargain hunters, you are going to see a great deal more of research online, purchase offline being implemented into the ecommerce sector.

Again, mobile is leading the way above the desktop. Since ecommerce is moving in that direction, you are going to see more and more stores developing apps for mobiles in order to reach their intended targets. Therefore, the ecommerce sector is also going mobile with lightening speed. We can help you learn about developing your online store for mobile use by contacting us.

As the ecommerce sector continues to grow, you are going to see more and more developers putting out ecommerce plugins and platforms now and through to the future. There are many developing and leading ecommerce platforms out on the market making this sector very competitive.

When checking out various platforms, you may be the one who wants to go with the new and uprising ones that will grow with current and future trends. Therefore, you are going to want to know which ones are just getting their bearings.

Here are a couple of newer ecommerce platforms you should look out for, for now and into the future.

Up and Coming Ecommerce Platforms

Wix – Originally intended as a website builder, it is now adding an ecommerce section to enhance its capabilities. Still fairly new to the market, you can check them out.

Volusion – This platform is aimed primarily at starter stores and hobbyists. Fairly new to the marketplace, you are going to want to keep an eye out for growth.

Demandware – With fashion still being a popular field for ecommerce, this Salesforce cloud commerce is preferred by the fashion retailers who hold high-profiles.

Final Thoughts

Popular platforms for Ecommerce

Now that you understand what ecommerce platforms are and what they can do, you can see why it is important that you take a look at all the different aspects each one holds. Through the list of advantages and disadvantages of some of the more popular platforms, you can see that none are perfect. Ultimately, if you are looking to choose an ecommerce platform to start or enhance your online presence through a store, you want to be sure of the one you choose.

Since ecommerce is a constantly growing sector that is going to pave the way for online shopping, it is important that you understand the trends that are going to appear in this sector. Trends set the standard for which platform will work for your business.

To find out more about ecommerce platforms and developing an online presence, you can contact us and we will help you navigate this tricky and modern path of developing a store online.







About Tom

Hi, I'm Tom, Founder & Director of HQ SEO. I live and breathe SEO. I hope you enjoy my findings. Interested in SEO?
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