Cardiff SEO Meet is a meetup that happens 3/4 times a year in central Cardiff. As you can guess from the name it involves SEO. This time the owner Steve Morgan a good friend of mine and a very good SEO consultant himself asked me to talk at this event. This is something I’ve wanted to do for a while and the topic was the controversial black hat SEO.
Black hat seo involves using unethical and potentially dangerous (to a website’s health) strategies to rank a website and profit through Google. But there is a lot of misinformation about this in the SEO community. Still even after the talk I think people still believed it was a dangerous strategy, but hopefully I outlined a few things that made the general BH SEO techniques more understandable, and when they should be used.
The slides are below for anyone who is interested, you can see those (or download them) from below on slideshare. If you want to watch the talk in full, it was also live-streamed using periscope, this can be seen on: https://www.periscope.tv/CardiffSEOMeet/1gqxvRnQPEzxB?t=16s